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Real Estate Marketing: Your Masterclass ...
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01:10:41
🔥 Ignite2026: Annual Real Estate Business Planning Event 🔥
🚀 Ready to make 2026 your BEST year yet? Join us for Ignite2026 – a powerful business planning event just for real estate pros. We’ll map out your vision, nail down your numbers, and build a daily plan that fuels success. 👉 Don’t wait—secure your spot today and let’s ignite your future!
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37:14
Google Forms Mastery: Boost Your Real Estate Business
Unlock the power of Google Forms to enhance your real estate operations in our dynamic workshop, "Google Forms Mastery: Boost Your Real Estate Business." This course is tailored for real estate professionals seeking efficient solutions for their daily tasks. Here's what you'll learn: Form Design Essentials: Create visually appealing and functional forms that cater specifically to real estate needs. Data Collection Techniques: Gather crucial information from clients, such as contact details, property preferences, and feedback, all in one place. Automation and Integration: Automate data entry and integrate forms with your CRM systems to streamline workflows and reduce manual errors. Response Analysis: Utilize built-in tools to analyze responses for better decision-making and improved client relations. Practical Applications: Apply your new skills in real-world scenarios, from organizing open houses to managing property inquiries and client follow-ups. Join us and transform how you manage information, communicate with clients, and make data-driven decisions in your real estate business with Google Forms!
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32:09
Using ChatGPT for your real estate business
Tired of content creation hangovers? Let ChatGPT write your real estate marketing goldmine! No more writer's block or late-night social media scrambles! In this video, we'll unleash the power of ChatGPT, the AI-powered text generator, to supercharge your real estate marketing and content creation. Get ready to discover: Content Creation on Autopilot: Craft captivating property descriptions, engaging blog posts, and social media magic in minutes. Lead Magnet Machine: Generate irresistible quizzes, ebooks, and landing page copy that turn browsers into buyers. AI-Powered Email Alchemy: Write personalized email campaigns that spark conversations and nurture leads. Personalized Property Pitches: Let ChatGPT tailor your listing descriptions to each buyer's unique desires. Say Goodbye to Writer's Block: Unlock a wealth of creative ideas for blog posts, video scripts, and even social media captions. This video is for you if: You're drowning in content creation deadlines. You struggle to find the right words to showcase your listings. You crave time-saving tools to boost your marketing efficiency. You're curious about the power of AI in real estate. So grab your coffee, ditch the writer's block, and get ready to: Write marketing materials that sing with ChatGPT's AI magic. Free up your time for what matters most - building relationships and closing deals. Become an AI-powered content creation mastermind. Hit that like button, subscribe, and ring the notification bell for more real estate tech hacks! Let's build your real estate empire, one AI-powered sentence at a time!
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33:47
Stop being a Secret Agent!!! Tips to enhance your digital footprint!
Stop being a Secret Agent!!! Tips to enhance your digital footprint! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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33:59
Attract - Engage - Convert with your website!
Attract Engage & Convert with your website! You have a website - NOW WHAT? In this webinar we will give you plenty of tips for driving traffic to your website and other ways to use your website as a source of information, stay on brand to generate higher converting leads! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
Marketing Tutorials
Canva Quick Tips
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05:38
CANVA - Basics for real estate professionals - Let's get designing!
Just getting started with Canva? Let’s review your dashboard and get creative using a template! Did you know Canva has a free version? In this video we will go over your main dashboad, your brand kits, fonts and get started using a template Canva already has pre-made and add our logo and change the font to make it our own creation for social media! Read full article here: https://www.socialmarketingnut.com/post/canva-basics Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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04:58
Creating Multiple forms of Content from one question
Not sure what content to create? In this video, I will show you how you can create multiple forms of content from ONE question! This gives you content for social, your website and your email newsletters! Stop overthinking your content and answer the questions you receive every single day! This is evergreen content that you can reuse year after year! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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23:52
Using canva for your real estate business
Join Heather as she reviews using Canva for your real estate business! We will cover Free vs Pro Setting up your Brand Kit Searching and using templates - Jump in and start designing! We will do a designs from templates, create seasonal videos with audio and so much more! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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01:08:50
Canva Basics Setting up templates for listings / social
Let's dive into Canva! Review of Free vs Pro, Brand Assets and then dive into creating templates for your listings and social! You will get a sneak peek into Heather's Canva as well as Bri's to see how we use Canva for our social designs!
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03:23
Create Faceless Reels inside of Canva for local weekend events!
Hey everyone! Have you considered promoting weekend events through faceless reels? I found a great way to create engaging content using Canva for Instagram reels & stories. In this video I will show you how to customize videos for different events and schedule them for posting. Check it out for some creative event promotion ideas! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:55
Canva - Create multiple content for my Monthly Market Snapshot Reports
Create multiple content for my Monthly Market Snapshot Reports! In this video you will see how I create a Graphic, YT video and a reel from the same data each month for Market Snapshot reports. These are used for social media posts, website Blogs as well as added to our monthly newsletters! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:38
Canva - Repurposing Content by resizing into a different format
Canva - Repurposing Content by resizing into a different format In this video I am going to show you how I take my Home Maintenance graphics and resize into Reels. By making a few adjustments, I now have 40 Reels made from content I already had! For more tips, visit my blog https://www.socialmarketingnut.com/blog Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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06:55
Create custom video header for your website inside Canva
I demonstrate how to create a personalized video header for our Bold Trail website using Canva. I guide you through selecting the right video size, adding elements like Coastal Christmas, and editing the video for optimal display. Remember to upload the video to YouTube and integrate it into our website using MaxTech. No audio is needed for the header. Let's enhance our website with a unique video header together! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by BoldTrail Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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02:50
Embed a Canva Design into your website (Books)
In this video, I will show you how I embed a presentation right inside my website. This is a live document so as I make changes to the presentation inside Canva, it automatically updates on my website! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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01:28
Share Designs in Canva using the Template Link
Sharing is Caring! Especially when it comes to Canva! Canva makes it SO easy to share a design but more times than not, I see people sharing their design vs sharing the "Template". When this happens it becomes a LIVE design for everyone that has access and someone would have to know they have to make a copy of their design or it will change it for the original owner. BUT if you share using the "Template Link" it literally makes a copy of your design and adds it into someone else's account! The sky is the limit once you share this way! Check out all the designs in Etsy that are literally Canva Template Links! Say WHAT? Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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15:18
Getting Started with Your MAXCenter Profile for Success 🚀
Welcome to REMAX! In this video, I provided a brief overview of MAXCenter and how to set up your profile for success. I emphasized the importance of favoriting key resources like learning and education, MAXEngage, and the U.S. Agent Resource Hub. I also walk you through updating your profile, ensuring your contact information is accurate, and adding social media links to enhance your online presence. Please make sure to take action on these steps to maximize your effectiveness in the REMAX network! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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05:03
Welcome to the REMAX Agent Resource Portal! 🚀
Hey everyone! In this video, I’m excited to introduce you to the REMAX Agent Resource Portal, where you can find all the essential tools and resources you need as a REMAX agent, including logos, social shareables, and national housing reports. I encourage you to explore the homepage for the latest news, marketing materials, and upcoming events tailored for agents and brokers. If you're new, be sure to check out the dedicated section for new agents, which has everything you could possibly need to get started. Remember to log in with your REMAX credentials and take some time each week to familiarize yourself with the resources available. Let's make the most of these tools together! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:57
Maximizing Your REMAX Experience Join These Essential Facebook Groups! 🚀
Hey everyone! In this video, I shared some fantastic Facebook groups that you can join to enhance your REMAX experience, including corporate groups like We Are REMAX and agent-focused groups such as REMAX Commercial and REMAX Media Moguls. I also highlighted two peer-to-peer groups that I manage: the Remax Creative Group, which focuses on marketing collaboration, and the Remax Tech and Tools group, aimed at sharing system and tool insights. If you decide to join these groups, please make sure to answer all the membership questions to help us manage the community effectively. I hope you find these resources helpful and look forward to seeing you in the groups! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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05:27
REMAX URL Shortener Track, Customize, and Share Links
Inside your MAXCENTER account, there is a powerful URL shortener tool that allows you to track, customize, and share links. I will show you how to create short links, customize them, and get QR codes and stats. This tool is great for sharing links and it's branded, making it even better. I will also explain the importance of mobile-friendly links and how to use the URL shortener for various purposes. No action is requested from the viewers, but I encourage you to explore and have fun with the remax URL shortener. Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. kvCORE Master Course: https://socialmarketingnut.thrivecart.com/kvcore-master-course/ Social Marketing Club: https://socialmarketingnut.thrivecart.com/social-marketing-club/ Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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12:12
REMAX Hustle Commercials
Create your own branded REMAX Commercials using the remaxhustle.com toolbox! Reels, Stories, Shorts & YouTube videos! remaxhustle.com Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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08:56
Scheduling REMAX Commercial Reels in Meta
Scheduling REMAX Commercial Reels in Meta in 5 Easy Steps! Reels are getting a ton of exposure, did you know that you can make custom RE/MAX Commercials in Reels / Story format? Yes, you can! You can download all of them and then using Meta, can pre-schedule them allowing you to use your time wisely! Here are the 5 easy steps: Head over to remaxhustle.com - Click on Create your Commercials and add in your information & headshot! Choose "Select ALL" then "Create Videos" You will see the videos being made - Takes about a minute but then you will see ALL of the videos & different formats. I personally go to each video and Right click on video and "Save Video as" so I can easily save it into a Folder on my computer for easy organizing. I have a Commercials folder specifically for Story-Reels format which makes them easier to find later. Login to Meta Business Suite (where you can schedule content for your Facebook Page and Instagram) Click the Create "Reel" on the Top. This will walk you thru uploading the video and some fun editing such as choosing the thumbnail frame, adding Audio and even inviting a Collaborator (this options gives you more exposure)! If your office has an active Social account, add your office so your reel also goes to their account when they accept it! Once you have your video & description done you are ready to go ahead and Post it - Or schedule it into the future! We love prescheduling content like this! It allows us to free up our daily activities and not have to worry about "what can I post today". Go ahead and get yourself organized with a Content Calendar! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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01:00
RE MAX + Photofy Explainer Video
Why should you join the RE/MAX | Photofy Subscription?
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05:26
My Top 5 R4 Tips & Advice
My Top Tips for R4!! Bring lots of business cards - write notes on the back of cards you get so you remember that conversation. When you get home - Send a video email - or email, as well as a personal note card to those agents referencing your conversation. I actually hang my cards on a board in my office and they are first for my referrals for their area. I know a lot of agents actually make a referral spreadsheet from the business cards they collect from the events they go to. Network - Network - Network - Go off by yourself and step out of your comfort zone to meet and have meaningful conversations with as many agents as you can! My first 5 years, I went to R4 solo and I was forced to sit with people I didn't know and network which was way out of my comfort zone but I can say I made incredible relationships because of this and when my agents started joining me, I let them know we would do dinner or something one night but other than that they would see me around because I see them all the time and this was my week to network with others. If it is your first R4 - Go to the New to R4 session and make sure to check out the Global exchange - it is pretty neat meeting agents from around the world - NOTE, be cautious of the drinks that are offered - they will get you drunk! hahahaha Speaking of drinks - keep it moderate, no one wants to be the agent that pukes or passes out at the end of the night. LOL Bring comfortable shoes, lip balm & lotion! I wear tennis shoes or flip flops. 20k steps a day is NO joke! Bring lip balm & lotion and I always buy the hydrating water (lots of them) - Vegas is super dry and these are your friends (but my hair LOVES Vegas) LOL I use a small cute backpack so I can bring a light sweater & power banks throughout the day, put your phone on power save mode to conserve your battery. Drink LOTS of water, water is your friend. The dry weather makes it super easy to get dehydrated! If your bringing swag - make it memorable, try to tie it into your location, make it lasting and make it small - it really stinks carrying crap around all week, walking 20k steps DAILY! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
The Tom Ferry Podcast Experience
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33:11
The Death of Generalist Agents: Why You’re Being Replaced by Experts
The generalist agent is disappearing. The ones winning right now aren't trying to be everything to everyone — they're becoming the undeniable expert in one thing. Valerie Upham, a Compass agent in San Diego, did exactly that. By committing to a single, high-need specialty most agents won't touch, she generated over $475,000 in GCI in 18 months — and $267,000 of that came straight from educational seminars and events. If you're still chasing every lead in every price point and quietly wondering why you feel replaceable… this episode shows you the opposite move. In this episode, you'll learn: The Niche-Down Paradox: Why narrowing her focus to one specialty actually multiplied her referrals — and made her the obvious call. The $267K Seminar Engine: How educational events became her single biggest source of GCI in 18 months. The Room of Two: Why Valerie works a 2-person seminar like a full listing appointment — and the listings it's closed. Fill the Room: The exact channel mix she uses to drive attendance — direct mail to 30-year homeowners, Facebook, NextDoor, LinkedIn, and Eventbrite. The Trust-First Play: How shredding events and her own podcast build relationships years before anyone's ready to list. The Equity Protector: Why she personally manages contractors and renovations to protect a family's return through a major life transition. Valerie's results weren't luck. The structure behind her niche was built inside Tom Ferry Coaching. Ready to stop competing as a generalist and become the expert clients seek out? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/
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36:17
How to Break Buyer and Seller Paralysis FAST
This week on the podcast, you'll hear from a coach who closes consistent deals in the exact market everyone else is calling "stuck." Kristi Jencks is a Tom Ferry coach who guides 40 coaching clients, sells 20+ homes a year, and is raising eight children — and she still treats every listing as a way to test scripts she can pass to her clients. In this conversation, she breaks down why the real estate market feels frozen right now, and why the problem lives in your clients' heads, not in the rate sheet. If your pipeline is full of "great" leads who just won't pull the trigger… this episode names exactly what's stopping them, and gives you the scripts to move them forward. In this episode, you'll learn: The Three-Layer Diagnosis: What clients say vs. what's actually stopping them. The 25% Overprice Problem: Why sellers swear their home is worth more than it is. Loss Aversion at the Table: The quirk freezing your best deals at the finish line. The Buy-Now-vs-Later Calculator: The math that ends "let's just wait." Credibility Trackers: How to swap your opinion for hard proof. The "Field Research" Edge: Why Kristi still takes listings on purpose. Everything Kristi teaches her clients runs on the structure of Tom Ferry coaching — the same system behind agents who keep closing while the rest of the market waits. Ready to unstick the deals sitting frozen in your pipeline? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/
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31:29
The 2026 Market: What to Tell Your Clients Right Now
How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer. This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now. David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headlines are saying: no, the market isn't crashing. If your sellers think they'll get asking price, your buyers think rates will crater, and everyone thinks foreclosures mean another 2008 — this episode is your reset. In this episode, you'll learn: The Bifurcation Map: Why California, Washington, and Florida prices are softening — while the Mid-Atlantic and Northeast remain rock-solid. The Rate Reality: What mortgage rates are actually doing — and the lender play that can lower a buyer's rate today. The Equity Cushion: The number every agent should have memorized. The 80/40 Listing Truth: 80% of sellers expect to get their asking price. Only 40% do. Here's how to use that gap on listing appointments. The Inventory Reality: Why only 15 states have returned to 2019 inventory — and what that means for your local market. Watch the episode now and then make sure to download David’s slides to use them in your presentations, conversations, and marketing. Get David’s slides here: 👉https://docs.google.com/presentation/d/1iOsH-FyajxgrpXIUdpEnLK78zGfiUz97/edit?usp=sharing&ouid=110484379841180842609&rtpof=true&sd=true Ready to become the agent your market actually trusts for answers? The agents who thrive in markets like this don't have better opinions. They have better data — and the discipline to use it. That's the foundation of Tom Ferry coaching. Schedule a free conversation with our office to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/
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34:05
Creating a YouTube Lead Gen Machine for Real Estate
Most agents are either ignoring YouTube — or posting videos nobody is searching for. Both are costly mistakes. In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members. Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera. In this episode, you’ll learn: The #1 video type that drives real buyer and seller search traffic How to build a posting rhythm the algorithm actually rewards Simple SEO moves that move the needle fast Hooks and thumbnails that earn the click How to turn one video into content everywhere The mistakes that kill your reach before you even start
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45:26
From Lyft Driver to $30M Real Estate Producer
This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever. At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling. Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision. You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them. In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million. Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want? Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/
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33:56
The Secret for Real Estate Team That Scales Itself | Outliers
Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams! Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down. Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then. This week, Tom talks with Kyle about exactly how he did it and how you can too. If you're still the hardest-working person on your team… this episode will show you what's actually holding you back. You’ll learn: The single hire that lets you step out of production How to use AI to spot missing opportunities & lost deals The decision-making habit of today’s best leaders How to guarantee your agents keep getting better (hint: it’s not training) And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching. Ready to stop being the engine and start building the machine? Visit https://www.tomferry.com/coaching-team/ to learn more.
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31:22
How the Rich Manage Their Money: 2026 Update
13 million views. 8 years later. And it still hits a nerve. Back in 2017, Tom posted a video about how the wealthy manage their money, and the internet lost its mind. Now he's back to react to it. Not because he had to. Because he couldn't not. Most of what he said back then? Still dead-on. But some things have changed in the last 8 years. And the stuff that's changed might surprise you. This is the reaction video that will change the way you think about money — for good. In this episode, you'll learn: Why top producers get stuck in a cycle of rich and broke, and how to break it The "Three C's" quietly killing your financial growth Why 80% of agents are making a critical mistake with every commission check Tom's personal "1% per quarter" strategy for compounding net worth over 20 years Why singles and doubles beat home runs every time Ready to build real wealth? Tom Ferry Coaching members get exclusive access to Financial Foundations — an on-demand training led by Toby Mathis of Anderson Business Advisors, one of the top financial strategists in the game. This tool is only available to coaching members and is built specifically for real estate professionals ready to gain financial awareness, make informed decisions, set realistic goals, and achieve financial freedom and success! Book a free call with a Tom Ferry sales consultant to learn more about coaching and see if it's right for you. 🔗 https://www.tomferry.com/real-estate-coaching-programs/ 🎥Want to see the original video? Check it out here: https://www.youtube.com/watch?v=wJB90G-tsgo
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28:10
The 3 Emotional States of Business—And How to Climb to Greatness
Stop guessing and start generating. In this impromptu masterclass, Tom Ferry reveals why most real estate businesses are currently in a state of "disease"—and the exact, unapologetic steps required to move past "wellness" and into "greatness." If you feel like you're "waiting" for the market to improve while top producers are pulling ahead, this is your wake-up call. Tom breaks down the professional standards that separate the industry's wealthiest agents from the rest, including the specific daily habits that build an unstoppable flywheel of success. In this episode, you’ll discover: The 3 Emotional States of Business: Are you operating in disease, wellness, or greatness? The Checklist Rule: How to get things done with less mental strain. The 200-Day Challenge: A simple commitment that will transform your bank account and your self-esteem. The 5-5-4 Power Routine: The exact conversation counts you need in your CRM every single day. 4 Weekly "Anchor" Meetings: The secret to maintaining momentum and managing the health of your business. Ready to achieve greatness? Don't leave your success to chance. Schedule a free coaching consultation to see how Tom Ferry Coaching can help you dominate your market: 🔗 https://www.tomferry.com/consultation/
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32:02
150 Deals a Year – Runs 80% of Business on an iPhone | Outliers
Welcome back to Tom Ferry’s Outliers Series—where we study the disciplines of agents who are doing extraordinary things. This week, Tom sits down with Edna Kimble, a powerhouse agent out of Tahlequah, Oklahoma… who’s ranked in the Top 5 Century 21 agents in the world for units every year for the last 10+ years (and #1 twice). She’s personally closing 130–150 transactions a year in a town of only 17,000 people—and she does 80% of her work from her iPhone. Whether you’re building your business or trying to scale without losing control, this is a must-watch episode where you’ll learn: Secrets for managing your business on a phone Her simple system for NEVER missing a goal How to grow your business while removing tasks Marketing strategies that win the community Edna doesn’t rely on hype. She relies on systems, consistency, and coaching—so she can make faster decisions, see blind spots sooner, and keep improving without getting stuck in mistakes. Do yourself a favor and schedule a free Business Strategy Session. Even if you don’t sign up, you’ll walk away with your next best moves. 📞Schedule now: https://www.tomferry.com/free-coaching-consultation/ Social Copy: ⚡How does a Top 5 agent in the WORLD run 80% of her business from an iPhone… from a town of 17,000 people?⚡ On this episode of Tom’s Outlier’s Podcast, Enda Kimble shares the secrets behind her insane success! 🔗Watch the full episode with the link in bio!
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21:46
Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs
Welcome back to Tom Ferry’s Outliers Series—where we study the psychology, behaviors, and decision-making of real estate pros who perform at an extraordinary level. In this conversation, Tom sits down with Sarah Combes, a 23-year industry veteran who made one decision that shattered her own GCI ceiling – $300K to $1.2M GCI in a single year. You’ll hear Sarah’s story and exactly what she did to achieve this breakthrough: How joining coaching changed her business approach The behavioral alignment techniques that speed progress The delegation strategy that changed everything How you can get started delegating and break past exhaustion If you’ve ever felt like you’re capable of more—but can’t seem to break through—Sarah’s story looks a lot like the version of you that’s waiting on the other side of the right structure, accountability, and guidance. Ready to become a real estate outlier? That’s what Tom’s Elite Coaching Deal makes possible. This special offer won’t last much longer: 💰 Save $1,100 on Elite Coaching 📈 Get a 7X ROI Guarantee (make $7 for every $1 you invest) 🎟️ Get a ticket to Success Summit (August 3–5 | Anaheim, CA) 🎯 Get matched with the perfect coach for your goals Get the Tom Ferry Elite Coaching offer: https://www.tomferry.com/elite-deal-consultation/ Outliers aren’t born. They’re built—with the right coach, the right systems, and the right standards. Watch the episode. Then decide how far you’re really willing to go.
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Podcast | Today with Jared James
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01:17:21
National MLS & The War for Scale with Max Kats | Today with Jared James Ep. 146
On this episode, I sat down with Max Kats to talk about the pending possibility of a national MLS, what the REAL acquisition of RE/MAX means overall and for independent brokerages, how much longer do agents have, ADHD and so much more. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00 Intro - The Pizza Debate: New Haven vs. New Jersey 04:12 REAL Acquires RE/MAX: Initial Reactions 09:45 The War of Scale in Real Estate 14:10 Private Exclusives and the Internal Listing Advantage 18:30 Private Equity and the Value of Consumer Data 23:30 Ad 24:52 What Consolidation Means for Independent Brokerages 28:15 Can Boutique Firms Compete with the Tech Stack? 33:50 The AI Revolution: Searching Beyond the Portals 37:23 Ad 39:01 The Rise of the National MLS 43:10 Is One National MLS Monopolistic or Efficient? 47:45 The Billionaire Tax and Economic Precedents 52:15 Why Incentives Matter: The Hollywood to NJ Move 57:23 Ad 59:17 Will Agents Survive the Future? 01:03:10 The Real Value of an Agent: Delivering the Baby 01:07:45 ADHD as a Business Superpower 01:12:20 Speed of Implementation vs. Perfect Branding 01:16:15 Social Media Training Announcement: May 13th 01:17:10 Outro
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01:36:04
Sheila Reddy on Optimizing Consumer Outcomes | Today with Jared James Ep. 145
On this episode, I sit down with the CEO of Mosaik to talk about how there needs to be more of a focus on optimizing our consumers' outcomes in real estate and so much more. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00 Intro 02:34 The "Vampire Age": Finding Your Peak Version 05:17 Why Social Media Distorts How We Age 08:42 Open Source Culture: Why the 90s are Back 10:26 Ad 11:49 The Modern Advisor: Beyond the Search Drip 14:56 The "You" in AI: Why Guidance Still Matters 18:23 Affirmative Platforms: How AI Confirms Your Bias 22:04 Mastering the Craft vs. Personal Branding 26:17 Don't Be Too Early: Comedian Wisdom for Realtors 30:42 Optimizing Outcomes vs. Just Closing Deals 33:49 Ad 35:28 Buyers Aren't Liars: Understanding the Emotion 39:14 Seeing Around Corners: The HOA Horror Story 43:56 Did You Make a Difference? The One-U Test 48:12 The 92% Stat: Why You Aren't the First Call 52:37 Life Cycles vs. Episodes: The Long Game 57:04 The Pizza Tracker: Why Transparency is Key 1:02:18 Why Transparency Reinforces Your Value 1:06:51 Stop Chasing Leads, Start Managing Portfolios 1:10:58 Ad 1:12:53 The Tech Founder's Hat: Solving Data Friction 1:18:24 Bending to the Consumer: Accessibility Rules 1:24:19 Final Advice: Scaling with the Right Tech 1:30:42 Client Life Cycle Infrastructure 1:35:06 Closing Thoughts
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01:22:28
Hoby Hanna on Hanna List, NAR and Seller Choice | Today with Jared James Ep. 144
On this episode, I sit down with the CEO of Howard Hanna, one of the largest real estate companies in the world. We discuss the future of the MLS, pre-market listings, NAR's role in the industry and so much more. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00 Intro: Parenting, Retirement, and Busy Schedules 02:14 Setting the Stage: The History of the MLS 05:32 Texting the Kids: The "Dad" Life Balance 08:21 Welcome Hobie Hanna: The Biggest Company You Don't Know 13:10 The Howard Hanna Story: From $35 to 70 Years of Legacy 18:45 Building the Ecosystem: Mortgage, Title, and Insurance 21:30 Scaling Through M&A: Becoming a Regional Powerhouse 23:51 Ad 25:15 Number One in Retention: Why Culture Matters 28:40 Industry Consolidation: Will There Only Be 2 to 4 Companies Left? 34:23 Ad 36:18 Survival Mode: The "Listing First" Philosophy 41:45 Monetizing the "Data Lake" with AI 45:10 One Team, One Dream: The Ancillary Advantage 49:32 The NAR Settlement: A "Punch in the Gut" 52:45 Frustrations with NAR Leadership and Arrogance 54:40 Ad 56:20 Controlling the Narrative: Moving Forward Post-Settlement 01:00:15 The Problem with the Current MLS Model 01:04:30 Taking Back Control: Distribution of Data 01:08:12 Introducing HannaList: The "Find It First" Strategy 01:13:45 Tech-Enabled Brokerage: Single Point of Entry 01:18:20 Innovation vs. Regulation: The Future of Exclusives 01:21:05 Final Thoughts: Looking Ahead to the Spring Market
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01:26:10
Portal Wars and Buffini's Take on Content Creators | Today with Jared James Ep. 143
On this episode we take a deep dive into social media, Brian Buffini's take on Realtors needing to be content creators and the never ending portal wars that seem to change every day. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00:00 Intro, Dog Grooming, and Efficiency 00:04:45 Personal Order and Buying Time Back 00:07:30 Real Estate Politics and Executive Meetings 00:17:30 Did Tom Ferry Ever Sell Real Estate? 00:19:16 Ad 00:20:38 Gary Vee vs Brian Buffini on Content 00:23:45 Are We Full-Time Content Creators? 00:28:15 Personal Content as the Glue for Business 00:33:00 The Dangers of Lazy AI Content 00:36:42 Ad 00:38:36 AI Avatars, Clones, and Sora 00:43:30 Frustrations with Self-Checkouts and Water Pressure 00:48:00 Making Money from Social and Affiliate Deals 00:52:45 Selling Site Space to Vendors 00:56:22 Ad 00:58:00 Portal Wars and the Pre-Market Illusion 01:02:15 The MLS Crisis and Innovation Rules 01:07:30 MLS Consolidation and Boutique Survival 01:12:45 Industry Muddied Waters and Leadership 01:15:30 New Training 01:24:15 Closing
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01:41:50
What Should a New Agent (or any agent) Do to be Successful | Today with Jared James Ep.142
On this episode, we break down the exact steps a new agent should take to guarantee success in real estate and even talk taxes, who's really greedy in real estate, and much more! Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00:00 to 00:04:01 Intro 00:04:01 to 00:07:00 The Valentine’s Prank: The "Zen and the Art of Overthinking" Book 00:07:00 to 00:14:16 Setting the Trap: Enlisting the Waiter and Noah 00:14:16 to 00:17:17 The Reveal: Signing the Bestseller 00:17:17 to 00:18:40 Ad 00:18:40 to 00:23:35 Post-Prank Vibes: Relationship Trust and Confidence 00:23:35 to 00:25:49 Viral Awareness: Jared’s Rant on Over-Taxation 00:25:49 to 00:28:30 Florida Policy News: The Vote to Eliminate Primary Property Tax 00:28:30 to 00:35:39 Ownership vs. Taxes: Why You Don't Truly Own Your Home 00:35:39 to 00:43:00 Identifying Waste: Moving Beyond Political Prisms 00:43:00 to 00:47:35 Regional Policy Issues: The California Mileage Tax Proposal 00:47:35 to 00:49:29 Ad 00:49:29 to 00:52:34 Litigation Wave: The Current State of Real Estate Lawsuits 00:52:34 to 00:58:55 Attorney Greed: Why Litigation Stifles Industry Innovation 00:58:55 to 00:59:27 The New Agent Roadmap: Immediate Strategies for Growth 00:59:27 to 01:04:19 Boats Over Fishing: The Power of Infrastructure 01:04:19 to 01:07:29 Real-World Practice: The Benefits of Joining a Team 01:07:29 to 01:12:40 Building Presence: Leveraging Open Houses for Conversations 01:12:40 to 01:21:00 Becoming the Digital Mayor: Owning Your Market Through Brand 01:21:00 to 01:24:03 Strategic Outreach: Reaching Out to Every Single Contact 01:24:03 to 01:25:41 Ad 01:25:41 to 01:26:47 The Seasoned Agent’s Pivot: Returning to the Foundation 01:26:47 to 01:34:37 GEO Authority: Why AI Findability is the New SEO 01:34:37 to 01:41:17 Preparing for Events: Writing the Next Chapter 01:41:17 to 01:41:50 Outro
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01:17:05
Trips, Awards, and Did Real Estate Search Just Change Forever? | Today with Jared James Ep. 141
On this episode, we talk about why having trips to look forward to is necessary, recent recognition in the Real Estate space, and whether real estate search just changed forever. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! Chapters: 00:00:00 to 00:04:30 Intro: Studio Heat and Style Debates 00:04:30 to 00:09:00 Addiction vs. Discipline: The Starbucks Test 00:09:00 to 00:14:30 The Legal Bill: Reuters vs. Green Screens 00:14:30 to 00:20:54 Cabo Trip and The Watch Smuggle 00:20:54 to 00:22:16 Ad 00:22:16 to 00:28:00 Relationship Independence and Secure Success 00:28:00 to 00:33:00 Simplistic Joy: Finding Happiness in Small Things 00:33:00 to 00:37:30 Travel Hacks: Leveraging Points for Vacations 00:37:30 to 00:42:43 The Triple Crown: Industry Awards 00:42:43 to 00:44:37 Ad 00:44:37 to 00:50:00 Exposing the Industry Award Pay to Play Scam 00:50:00 to 00:55:00 Parenting Truths: The Off Road Vehicle Mindset 00:55:00 to 01:00:28 Maturing Through the Bumpy Years 01:00:28 to 01:02:06 Ad 01:02:06 to 01:07:00 Zillow and AI: The End of Linear Home Search 01:07:00 to 01:11:30 Compass vs. Anywhere: Recruiting and Innovation 01:11:30 to 01:15:30 The Great Taxation Rant: Mileage Taxes 01:15:30 to 01:16:35 Reviewing Recent Major Events 01:16:35 to 01:17:05 Outro: Real Estate Reels and Valentine's Plans
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01:19:10
Today with Jared James Episode 138 w/Glennda Baker
On this episode we are talking about the Zillow lawsuit, what it means for our industry, the future of real estate, making videos and more with Glennda Baker
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29:51
Zillow Had a Very Bad Week | Today with Jared James Ep. 134
After a week of lawsuits and other bad news, industry giant Zillow is now being accused of potentially steering buyers into their Zillow Home Loans program or possibly violating RESPA rules. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we can’t wait to have you in our community! Chapters: 00:00:00-00:01:30 Introduction to Zillow’s Controversies 00:01:30-00:04:55 Zillow Flex Program and Recent Lawsuits 00:04:55-00:05:34 Inside Information from Zillow Flex Agents 00:05:34-00:07:05 Ad 00:07:05-00:10:15 Concerns Over RESPA Violations 00:10:15-00:13:11 Agent Experiences and Industry Reactions 00:13:11-00:15:37 Ad 00:15:37-00:18:40 Flex Program Updates and Agent Pushback 00:18:40-00:22:28 Steering, Transparency, and RESPA Risks 00:22:28-00:24:06 Ad 00:24:06-00:27:10 Industry Fallout and Zillow’s Reputation 00:27:10-00:29:30 The Future of Zillow and Agent Relationships 00:29:30-00:29:51 Closing Thoughts
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33:33
Zillow, Compass & ChatGPT Are Rewriting Real Estate | Today with Jared James Ep. 135
It's been a big week in real estate. Listen in to see what it all means and how it affects Realtors and consumers, and of course, we have some fun as well. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we can’t wait to have you in our community! Chapters: 00:00:00–00:02:41 Post-Advance Reflections & Academy Updates 00:02:41–00:06:52 Efficiency is the New Hustle 00:06:52–00:07:35 Rapid Feedback & New Academy Features 00:07:35–00:08:41 Ad 00:08:41–00:12:15 Zillow’s Rough Week & Flex Controversy 00:12:15–00:16:18 Zillow’s ChatGPT Integration Explained 00:16:18–00:18:12 Ad (Mosaic) 00:18:12–00:21:32 Compass + Anywhere Deal & Market Disruption 00:21:32–00:23:55 Pre-Market Listings & Innovation vs. Status Quo 00:23:55–00:25:31 Ad (Jared James Academy) 00:25:31–00:27:42 CRMLS Controversy & Data-Sharing Debate 00:27:42–00:29:12 “Everything’s on the table” - the Future of MLS 00:29:12–00:30:58 Real Estate Brokers & World Peace (Kushner story) 00:30:58–00:32:45 The Frat Story & What We Can Learn From It 00:32:45–00:33:33 Spray-tan Debate & Closing Remarks
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01:28:25
From Unpaid Intern to Broker and Tech CEO | Today with Jared James Ep. 140
On this episode, I talk with Max Fitzgerald about his story of going from an unpaid real estate intern to starting an indie brokerage and founding a real estate tech company. You don't want to miss this one! Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usage of the tools you provide, check out StackWrap now by going to www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, and brokerages. We can’t wait to have you in our community! 00:00 Introduction 03:22 Late Nights and High Stakes in LA 07:25 Mental and Physical Preparation for the Road 11:08 The Spectrum of Success: Elon Musk and Rain Man Brains 15:15 The John Mayer Strategy: Avoiding Overexposure 18:58 Great Teachers are Great Simplifiers 20:55 Ad 22:17 Motivation Beyond Money: Helping Grandma 28:30 Wins and Learns: The Truth About Failure 33:15 Entrepreneurship as an MMA Career 36:45 Max’s Story: From Shy Kid to Extrovert 39:10 The Shopzilla Days: Learning to Sell Without a Script 43:40 Breaking Into Real Estate: The Leap of Faith 45:32 Ad 47:26 The $800 a Month Internship 54:15 Transitioning to a Broker: The Birth of Craft & Bauer 01:01:20 Leaving the Indie Vibe for a Larger Brand 01:05:55 Solving the "Adoption Problem" with Tech 01:07:53 Ad 01:09:31 Central Command: Making Tech "Sticky" 01:16:40 Betting on the Jockey: Why Purpose Trumps Profit 01:23:15 Closing Thoughts: Putting Yourself Out of Business
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Mindset Monday
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01:07
This is Why Most Agents Lose Opportunities | Mindset Monday
How long does it take you to write the perfect email or send the perfect text? By the time you're done, someone else will probably already have that listing appointment. Real estate isn’t about perfect. It’s about first and fast. Are you serious about growing your business FAST? Coaching is the shortcut that makes sure you make the right moves and never miss a beat. Schedule your free consultation to learn more: 🔗https://www.tomferry.com/free-coaching-consultation/ ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
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02:15
The Theme of Your 2026 | Mindset Monday
As we close out one year and open another, now is the time to get very clear about your direction and who you want to be over the next 12 months. There are a few questions you need to take the time to answer, including “What will be the theme of your 2026?” In this Mindset Monday, I’ll explain what that means and how to do it.
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03:45
Don’t End the Year Without Doing These 3 Things
Tom shares 3 crucial actions to take before year's end: clear out the old, reach out to your network with gratitude, and plan a thank-you campaign for clients and partners in the new year. It's time to prepare for growth!
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01:31
Undoing Learned Laziness | Mindset Monday
Can you think of where you learned work ethic from, or maybe where you learned laziness? In those memories is a lesson, and behind every lesson is a choice. How will you choose to interpret your experiences so that you can create the best future possible? That’s what I’m talking about in this Mindset Monday.
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00:47
This is the Best Economy for Growth | Mindset Monday
If you’re complaining about the economy or blaming it for your lack of success, you need to check your perspective. This is the best economy to start, grow, or invent your business. I’ll show you why in this Mindset Monday.
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01:25
How Will You Begin the Year? | Mindset Monday
As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!
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00:56
How to Quit Walking in Circles | Mindset Monday
Have you ever heard of the study where kids were lost in the woods? It gives us some pretty startling insights into the way all people actually work. 95% will stay lost. But 5% have a simple secret to get themselves out of the endless loop of confusion. That’s what I’m talking about in this Mindset Monday.
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01:52
Separation Season | Mindset Monday
One of my mentors used to call this time of the year “Separation Season.” It’s the time when you need to separate the old version of yourself from the new version. What you do over the next few months will determine what you do for the next year. So what should you do? That’s what I’m answering in this Mindset Monday.
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01:11
All In, All Day, Every Day
Your highest goals require a different version of you. So, how do you create that new, greater version of yourself? You can’t just go all-in today. It takes a lot more than that. In this Mindset Monday, I’m talking about what you can do to show your commitment to yourself all day, every day.
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01:24
Into The Valley | Mindset Monday
Real growth starts when you realize that you can’t go straight from here to there. There will be places in your climb to the top where you need to go down into the valley, where things get really hard. What does that mean? That’s what I’ll explain in his Mindset Monday.
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10:05
Canva Video Editing Features | Video Editing Hacks with Canva
Looking for an easy video editing solution? In my latest video, I share tips and ideas on how to use Canva to create stunning videos quickly and easily for real estate professionals. In this video, I show you the various features of Canva that you can use to create engaging videos for your real estate business. You'll learn how to record directly in Canva, upload videos, add text and graphics, adjust the timing of on-screen elements, and incorporate images over videos to make them stand out. By using Canva, you can save time on video editing, whether you're creating short-form social media videos or longer-form content for your website or YouTube Channel. With the intuitive and user-friendly interface, you'll be able to create professional-looking videos in no time, without the need for specialized editing software or technical expertise. If you're a real estate agent looking to create eye-catching videos to promote your business, be sure to watch this tutorial and learn how to harness the power of Canva for your video creation needs. Are you active on Canva? Like and comment below! Don’t forget to download our free Canva checklist here: https://katielance.com/canva 📹 WANT MORE VIDEOS? WATCH HERE: Canva Do’s and Don’ts: https://youtu.be/hvpS64qPpeY Hidden Canva Hacks for Real Estate Agents: https://youtu.be/YKQ9CztQxSI Canva for Instagram: https://youtu.be/MzzJycYZpdY The Best Canva Templates: https://youtu.be/bBWWFZoiYHY ⏰ TIMECODES: Intro - 0:00 Adding and Trimming Video - 00:24 Adding Text - 03:50 Adding Elements and Photos - 07:04 Additional Info: 09:18 👀 Download our FREE Canva Checklist: https://katielance.com/canva 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/ #CanvaTutorial
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11:08
How to Use ChatGPT for Real Estate
Wondering how to maximize ChatGPT for real estate? In my latest video, I share 5 compelling ways that real estate agents can use ChatGPT to revolutionize their business! In this video, I reveal how ChatGPT can help you write specific copy for social media posts, write or re-write MLS descriptions for your new listing, craft engaging email newsletters for your database and/or LinkedIn, create compelling YouTube descriptions, and even write an article or blog that you can submit to your local media. With ChatGPT's state-of-the-art language generation capabilities, you'll be able to effortlessly create high-quality, SEO-optimized content that resonates with your audience and drives more sales. Whether you're a seasoned real estate agent looking to take your business to the next level, or a new agent just starting out, these tips will help you improve your marketing game and grow your business like never before. Are you using ChatGPT? Like and comment below and don’t forget to download our new free ChatGPT checklist: http://katielance.com/chatgpt 📹 WANT MORE VIDEOS? WATCH HERE: 8 ChatGPT Prompts for Real Estate: https://youtu.be/NfER5pkGcio 5 Ways to Use ChatGPT for Real Estate Listings: https://youtu.be/AE3S2FO0Umc ChatGPT for LinkedIn: https://youtu.be/42NmcUu4ACY ChatGPT Content Ideas: https://youtu.be/B3-2IekcoCU How to Repurpose Content: https://youtu.be/klfytI9woYM Hidden Canva Hacks for Real Estate Agents: https://youtu.be/YKQ9CztQxSI ⏱️ TIMECODES: 00:00 - Intro 01:00 - ChatGPT won't replace you 01:37 - Write copy for social media 04:22 - Write MLS description 05:41 - Write email newsletters 07:24 - Write an article 08:44 - Write YouTube descriptions 👀 Download our FREE ChatGPT Checklist: http://katielance.com/chatgpt 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/ #ChatGPT #RealtorMarketing #AI
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09:44
How to Write Better Instagram Captions
Wondering why you aren’t getting more traction on Instagram? It could be your captions! In this video, you'll learn how to write better Instagram captions. I share three big tips to help you write better captions that will engage your audience and help you sell more properties! Tip # 1: Have a hook An opening "hook" is crucial when writing an Instagram Reel caption because it is the first thing that catches the viewer's attention and makes them stop scrolling. It should be intriguing and draw them in, making them want to watch the reel and read the rest of the caption. A strong opening hook can be the difference between a viewer ignoring your reel or engaging with it. Tip # 2: Use Storytelling One of the best ways to engage your audience and help them connect with a property is by using storytelling in your captions. Share personal anecdotes about the current owner's experience living in the property or how the property has been transformed over time. Additionally, use language that evokes emotions such as feeling at home, perfect for a growing family, etc. This helps potential buyers imagine themselves living in the property and how it could make them feel. Tip # 3: Use a Call to Action and Hashtags Once you've written an engaging caption, be sure to include a call to action, such as encouraging potential buyers to schedule a showing or visit the property's website. This will help you convert your Instagram followers into leads. Additionally, using relevant hashtags in your captions can help expand the reach of your post and make it easier for potential buyers to find the property. Are you on Instagram? Drop your handle below! 📹 WANT MORE VIDEOS? WATCH HERE: Do’s and Don’ts for Instagram Reels: https://youtu.be/YKojiG9LJQo What to Post to Instagram: https://youtu.be/BC41u5DmOf4 Batching Video Content: https://youtu.be/_YS37Y1M4YM Best Social Media Scheduling Tools: https://youtu.be/FKbX7nuWWFY 👀 Download our FREE Instaguide: http://katielance.com/instaguide ⏰ TIMECODES: 00:24 - Have a hook 02:28 - Tell a story 05:00 - Add a call-to-action 07:00 - Optimize your hashtags 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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05:51
Social Media Advice for Real Estate Agents (2023 Edition)
In 2023, it's more important than ever for real estate professionals to have a strong online presence. Social media platforms like Facebook, Instagram, LinkedIn, YouTube and TikTok are great ways to connect with potential clients and showcase your listings. But building a successful online presence is about more than just posting pretty pictures of houses. It's about creating meaningful relationships and building trust with your audience. In this video I share valuable social media advice for real estate agents in 2023: 1. Relationships are king. Whether it's with potential clients, other industry professionals, or even just your online followers, building strong relationships is key to success in the real estate industry. 2. Content is queen. By creating valuable, informative content that addresses the needs and interests of your target audience, you can establish yourself as an industry expert and build trust with potential clients. 3. Be intentional and have a plan. To be truly effective, you need to have a plan in place for how you will promote and distribute your content. At the end of the day, having a strong online presence is crucial for real estate professionals in 2023. By creating valuable content, promoting it effectively, and building relationships, you can set yourself apart from the competition and establish yourself as an industry expert. ⏱ TIME STAMPS: 00:00 - Intro 00:27 - Tip 1: Relationships are king 01:47 - Tip 2: Content is queen 03:13 - Tip 3: Be intentional What are your biggest challenges with social media? Like/comment below! 📹 WANT MORE VIDEOS? WATCH HERE: Best Social Media Scheduling Tools: https://youtu.be/FKbX7nuWWFY 2023 Social Media Predictions: https://youtu.be/l0b4e1zzP3I Mindful Marketing: https://youtu.be/MmKnqFdx1TY 👀 Download our FREE Content Grid: http://katielance.com/contentgrid 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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07:13
What to Post to Instagram in 2023
Wondering what to post to Instagram in 2023? In this video, I share five content ideas for Instagram for real estate professionals. 1. Virtual tours: Create virtual tours of properties using 360-degree photography or video walkthroughs to give potential buyers a detailed look at the property without ever having to leave their home. 2. Neighborhood guides: Create a series of posts that highlight the best features of the neighborhoods where you list properties. This can include information on local schools, restaurants, parks, and other amenities. 3. Testimonials: Share positive reviews and testimonials from satisfied clients to build trust and credibility with potential buyers. 4. Before-and-after transformations: Share before-and-after photos of properties you've sold to showcase your ability to add value to a property and help potential buyers envision the potential of a property they're considering. 5. Industry news and trends: Share relevant news and trends from the real estate industry to position yourself as a knowledgeable and informed agent. This can include articles on housing market trends, new construction developments, and other industry-related topics. 📹 WANT MORE VIDEOS? WATCH HERE: Canva Templates: https://youtu.be/Is1gP_UiiYc Batching Video Content: https://youtu.be/_YS37Y1M4YM Best Social Media Scheduling Tools: https://youtu.be/FKbX7nuWWFY 👀 Download our FREE Instaguide: http://katielance.com/instaguide ⏰ TIMECODES: 00:21 - Virtual tours 01:09 - Neighborhood guides 02:09 - Testimonials 03:52 - Before and after 05:12 - Industry news and trends 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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08:32
What Should You Use to Schedule Your Social Media Posts?
Have you ever wondered what you should use to schedule your social media posts? In my latest video, I share three of my favorite tools for scheduling, how to schedule social media posts, how to schedule posts for Instagram, and more! Three of my favorite tools are: 1. Later.com 2. HootSuite 3. Meta Business Suite Make sure to watch the video to see exactly how I use each of these tools! Which scheduling tool is your favorite? Comment below! 📹 WANT MORE VIDEOS? WATCH HERE: Time Blocking Tips: https://www.youtube.com/watch?v=fJu-fYPGTc0&t=34s Social Media Do's and Don'ts: https://www.youtube.com/watch?v=HhX_NYr4vQI&t=8s Facebook Do's and Don'ts: https://www.youtube.com/watch?v=Da-TAjfUaq8&t=60s Celebrating our 10-year Business Anniversary: https://youtu.be/BQC94qoGiNA How I Started the #GetSocialSmart Academy: https://youtu.be/2cQwrgmu62g How I Started Public Speaking: https://youtu.be/VoVOJrxQTBo ⏰ TIMECODES: 0:00 - Intro 0:36 - Later.com 3:00 - Hootsuite 5:01 - Meta Business Suite 👀 Check out our FREE resource library: http://katielance.com/freebies 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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09:39
YouTube Do's and Don'ts for Real Estate Agents
Be sure to follow these YouTube Do's and Don'ts for Real Estate Agents! Struggling with getting traction on YouTube? Here are some of the biggest do’s and don’ts for real estate agents when it comes to getting more views, subscribers and business from YouTube! Do’s: Be consistent Be patient Be your own best promoter Don’ts: Don’t forget how important the title and description are Don’t set it and forget it Don’t expect results right away Do you have a YouTube channel? Like and comment below and drop a link to your channel! 📹 WANT MORE VIDEOS? WATCH HERE: How to Batch Video Content: https://youtu.be/_YS37Y1M4YM Time Blocking Tips for Social Media: https://youtu.be/fJu-fYPGTc0 ⏰ TIMECODES: 0:00 - Intro 0:43 - Be consistent 01:51 - Be patient 02:59 - Be your own promoter 05:32 - YouTube title and description 06:41 - Don't set it and forget it 07:41 - Don't expect results right away 👀 Check out our FREE YouTube Workbook: katielance.com/youtubeworkbook 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: #GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance #GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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08:44
How to Batch Videos Like a Boss! Tips to Stay Consistent
Do you batch create your content? One of the easiest ways to get more efficient with content creation is to spend time batching your content. If you aren't familiar with how to batch or what it is, I cover this in my latest video! Here are three simple tips for batching content for real estate agents: Tip 1: Schedule time once a month If it's not on your calendar it's probably not going to happen. Pick a day once a month where you can set aside to 2-4 hours where you able to batch create a number of videos all in one sitting. Tip 2: Plan ahead Think ahead by planning out 3, 6 or even 12 months worth of content. Look at your life is content. Think about all the questions and topics to come up as you work with clients. Make a list of as many topics as you can think about related to your Market, buying and selling real estate, questions you may get asked about relocating or investing, staging, moving and so much more. Once you have your content calendar laid out, it's much easier to batch record at your content because you already have your topics selected ahead of time. Ideally if you want to record evergreen or Timeless content this way you can repost your videos at a later date and repurpose them. Tip 3: Have a repeatable routine When it comes to your setup, have a place in your home or office that you can easily record. This way you aren't reinventing the wheel each time you want to record. Also, have a repeatable routine when it comes to the format of your videos. This makes it easier to create a lot of content all in one sitting. Timecodes: 0:00 - Intro 01:22 - Schedule Time 02:59 - Plan Ahead 05:42 - Have a Repeatable Routine Do you batch? Let me know in the comments below! 📹 WANT MORE SOCIAL MEDIA STRATEGY VIDEOS? WATCH HERE: How to Time-Block Your Social Media: https://youtu.be/icRiY6wS2MA Social Media Strategy 2022: https://youtu.be/ovbNghQGf6w Social Media Do’s and Don’ts 2022: https://youtu.be/HhX_NYr4vQI 👀 Check out our FREE YouTube Workbook: katielance.com/youtubeworkbook 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: #GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance #GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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07:57
How to Repurpose Content for Social Media
Have you ever wondered how you can repurpose one piece of content into multiple pieces of content? I am a big believer that content you create should be repurposed and repackaged. Not “spray and pray”, but repackaged and repurposed over the course of different platforms. In this video, I share 3 easy tips and ideas for repurposing content for Real Estate professionals. Tip 1: Long-form to short-form video If you're creating longer form video that is educational or informative this is ideal to repurpose! For example, you may create a long 5 to 10-minute video with home buyer tips that could easily get edited into multiple short clips or videos you post to Instagram Reels or TikTok. Tip 2: Transcribe videos into text Getting your videos transcribed is also an easy way to convert your video into text. You can put that text on a block, use it in your YouTube descriptions or even in your email newsletters. Tip 3: Create multiple graphics I love using Canva to create multiple Graphics using the wording that you used in your video. Some people relate more to video and others graphics and this is a simple way to repurpose your content. As a bonus tip: don't forget that any live video you record like Instagram live or Facebook live can be downloaded and repurposed and reposted on other platforms. If you have a podcast you can also take the audio out of a video and repurpose it over on your podcast. The options are endless! 📹 WANT MORE SOCIAL MEDIA STRATEGY VIDEOS? WATCH HERE: How to Time-Block Your Social Media: https://youtu.be/icRiY6wS2MA Social Media Strategy 2022: https://youtu.be/ovbNghQGf6w Social Media Do’s and Don’ts 2022: https://youtu.be/HhX_NYr4vQI 👀 Check out our Get Social Smart Academy: http://katielance.com/academy Chapters: 0:00 - Intro 01:19 - Long-form to short-form video 03:26 - Transcribe videos into text 04:16 - Create multiple graphics 05:35 - BONUS 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: #GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance #GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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10:01
How to Use Canva to Create Killer Instagram Graphics | Canva Tips and Tricks for Instagram
👉🏻 Click here for a FREE Canva Checklist: http://katielance.com/canva Canva and Instagram are like peanut butter and jelly! It is so easy to use Canva to create Instagram graphics quickly and easily - especially if you are in real estate! Tip # 1: Choose 2-3 Fonts Keep it simple with fonts. Pick two or three that you use for your graphics. This helps you stay consistent with your look and feel. Tip # 2: Stay Consistent with Your Brand One of the easiest ways to stay consistent with your branding is with your brand colors, fonts and logos. If you have the Canva Pro account you can add your Brand Kit to make designing even easier. Tip # 3: Less is More Remember - not everything needs to be on a graphic for Instagram. Your contact info, listing details and other information can be in the caption. Keep your graphics clean with minimal text. Tip # 4: Use Templates No need to reinvent the wheel - you don’t have to create graphics from scratch. Use templates for your real estate listing graphics, open houses, community posts and more on Canva. Tip # 5: Use Animate Feature Easily turn static graphics into videos by using the ‘animate’ feature. This is super easy to do and since videos are getting a lot of traction on Instagram - this is a simple way to start posting video content regularly without getting on camera. 📹 WANT MORE CANVA STRATEGY? WATCH HERE: Canva Templates for Real Estate Agents: https://youtu.be/bBWWFZoiYHY Canva Tutorial for Beginners: https://youtu.be/XXjpzCu4Rvs Canva Do’s and Don’ts in 2022: https://youtu.be/hvpS64qPpeY Canva Templates Every Real Estate Agent Should Use: https://youtu.be/Is1gP_UiiYc Canva Tips for Real Estate Agents: https://youtu.be/GxOfYtpHCd0 👉🏻 Click here for a FREE Canva Checklist: http://katielance.com/canva 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: #GETSOCIALSMART ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance #GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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